03:38
Walkthrough: Campaign Tagging in Google Analytics (2/2)
by WholeWhale
3 weeks ago ∗ Views: 23
How do we use custom tagging to assess campaign performance in Google Analytics? Custom campaign tagging is the process by which we can add ...
04:21
Campaign Tagging in Google Analytics (1/2)
by WholeWhale
4 weeks ago ∗ Views: 25
So, what is campaign tagging in Google Analytics? And how do we do it? And why would we want to? Custom campaign tagging is the process by which we ca...
07:43
Walkthrough: How To Do Content Gap Research With Ahrefs
by WholeWhale
1 month ago ∗ Views: 48
While primarily known as an SEO tool for managing backlinks to your site (hence the name), Ahrefs is also useful for competitive analysis on the conte...
02:40
Lighthouse by Whole Whale
by WholeWhale
2 months ago ∗ Views: 84
This walkthrough shows how GetLighthouse.io by Whole Whale works. This Google Analytics add-on connects the emails captured by your website with the u...
03:33
5 Ways To Attract Millennials To Donate
by WholeWhale
3 months ago ∗ Views: 1,845
Millennials are the largest generation in terms of population, outnumbering even Baby Boomers. They are less likely to be married or own a house, but ...
05:04
Walkthrough: How to do keyword research in Moz
by WholeWhale
3 months ago ∗ Views: 72
For a user-friendly SEO dashboard, you can't do much better than Moz, one of our favorite SEO tools that also offers a 75% discount for nonprofits sig...
08:57
Walkthrough: Maxing your Moz Campaigns
by WholeWhale
3 months ago ∗ Views: 24
Here at Whole Whale, we're big fans of Moz for nonprofit SEO. If you're taking advantage of the 75% discount offered to nonprofits, this website is yo...
03:38
Walkthrough: How (and why) to set up a Moz campaign
by WholeWhale
3 months ago ∗ Views: 43
We refer to Moz a lot at Whole Whale, and one of our favorite features on this SEO management tool and learning center is the Moz Campaign. If you're ...
03:19
How to Optimize for Googlebot
by WholeWhale
3 months ago ∗ Views: 25
Googlebot: What is it? What does it do? How does it access our site? On this episode of Whole Whale TV, learn how to optimize for Googlebot to ensure ...
03:14
How to Add and Remove Admins on your Facebook Page—Walkthrough
by WholeWhale
3 months ago ∗ Views: 58
If you and your team manage many Facebook accounts, providing access to those Pages (or removing access) can be difficult to navigate. Here, we give y...
05:43
How to Schedule Posts & View Performance Reports in Sprout Social—Walkthrough
by WholeWhale
3 months ago ∗ Views: 99
Scheduling social media posts across all your channels can be time consuming. Sprout Social, a social media management tool, makes it super simple to ...
06:31
21 Elements to A/B Test on Your Donation Page
by WholeWhale
3 months ago ∗ Views: 206
The donation page is one of the most important pages on your nonprofit's website. But how do you optimize it to make sure that you're encouraging as m...
07:37
4 Important Questions for Your Web Developer: Explained
by WholeWhale
4 months ago ∗ Views: 49
Working on a new website for your organization? Have lots of questions for your web developer? In this quick video, we cover the 4 most common questio...
07:45
48 Fundraising Ideas in Under 8 Minutes
by WholeWhale
4 months ago ∗ Views: 1,596
Need to fundraise, but out of ideas on how to do it? We're here to help with 48 great ways to fundraise that really work, featuring examples from some...
02:02
WWU: Understanding and Improving Cybersecurity for Nonprofits (Introduction)
by WholeWhale
5 months ago ∗ Views: 50
Challenge Cybersecurity is a constant challenge for all organizations. Heck, just keeping up with the pace of technological change is a herculean task...