Google Tag Manager Walkthrough: Downloads (4/4)
by WholeWhale
7 days ago ∗ Views: 13
So, we're willing to bet you have downloads on your website. These downloads take a certain amount of storage space and intellectual investment to cre...
Google Tag Manager Walkthrough: Timer (3/4)
by WholeWhale
2 weeks ago ∗ Views: 25
How much time are users actually spending on your site? You can find out by setting up a timer with Google Tag Manager. Once a user spends 15 seconds ...
Google Tag Manager Walkthrough: Scroll Depth Tracking (2/4)
by WholeWhale
3 weeks ago ∗ Views: 30
If you're like us, you've definitely wondered how much of the content that you create for your website is actually being read by your site visitors. L...
Google Tag Manager Walkthrough: Outbound Link Trigger (1/4)
by WholeWhale
4 weeks ago ∗ Views: 33
Google Tag Manager is a tool you can use to add code and event tags to your website all from one place. You don't even need a developer! If your site ...
Facebook Audience Targeting Walkthrough
by WholeWhale
1 month ago ∗ Views: 51
In this episode of Whole Whale TV, join Digital Advertising Whaler Jasmine as she explains how to set up audience targeting in Facebook. Leveraging th...
What Are Email Subscribers Doing on Your Site?
by WholeWhale
2 months ago ∗ Views: 6,389
Do you really know what email subscribers are doing on your site? Aside from visiting your site from clicking through links in newsletters, subscriber...
6 Ways Lighthouse Can Make Your Job A Whole Lot Easier
by WholeWhale
2 months ago ∗ Views: 1,108
Lighthouse by Whole Whale is a Google Analytics add-on tool that ties email subscribers on your site to Google Analytics, shedding light on important ...
3 Ways to Use User Explorer in Google Analytics
by WholeWhale
2 months ago ∗ Views: 13,041
User Explorer is a powerful feature within Google Analytics that lets you see the tree from the forest with behavior data tied to individuals. In this...
Walkthrough: Campaign Tagging in Google Analytics (2/2)
by WholeWhale
3 months ago ∗ Views: 29
How do we use custom tagging to assess campaign performance in Google Analytics? Custom campaign tagging is the process by which we can add ...
Campaign Tagging in Google Analytics (1/2)
by WholeWhale
3 months ago ∗ Views: 273
So, what is campaign tagging in Google Analytics? And how do we do it? And why would we want to? Custom campaign tagging is the process by which we ca...
Walkthrough: How To Do Content Gap Research With Ahrefs
by WholeWhale
3 months ago ∗ Views: 39
While primarily known as an SEO tool for managing backlinks to your site (hence the name), Ahrefs is also useful for competitive analysis on the conte...
Lighthouse by Whole Whale
by WholeWhale
3 months ago ∗ Views: 149
This walkthrough shows how GetLighthouse.io by Whole Whale works. This Google Analytics add-on connects the emails captured by your website with the u...
5 Ways To Attract Millennials To Donate
by WholeWhale
4 months ago ∗ Views: 1,904
Millennials are the largest generation in terms of population, outnumbering even Baby Boomers. They are less likely to be married or own a house, but ...
Walkthrough: How to do keyword research in Moz
by WholeWhale
5 months ago ∗ Views: 747
For a user-friendly SEO dashboard, you can't do much better than Moz, one of our favorite SEO tools that also offers a 75% discount for nonprofits sig...
Walkthrough: Maxing your Moz Campaigns
by WholeWhale
5 months ago ∗ Views: 38
Here at Whole Whale, we're big fans of Moz for nonprofit SEO. If you're taking advantage of the 75% discount offered to nonprofits, this website is yo...